About this document
Types and Functions of Advertising Agencies by Chandrashekhar Gadiyappanavar is a document available to read on EtoBox.
This document discusses integrated marketing communications and advertising agencies. It covers the types of agencies including full-service agencies, creative boutiques, and media specialist companies. The functions performed by ad agencies are also outlined, such as account services, marketing services, media buying, creative services, management, and finance. Finally, it briefly discusses agency compensation models like commission from media and fee-based systems.
- Author
- Chandrashekhar Gadiyappanavar
- Language
- EN