About this document
New Marketing Reality Insights Report by Natalia Traldi Bezerra is a document available to read on EtoBox.
The document summarizes findings from a survey of over 1,000 marketing professionals about data usage, customer journeys, and business outcomes. Key findings include: 1) First-party data is most available but underused, with only half using it for personalization or automation. 2) Customer journey mapping is highly valuable but not widely practiced. 3) Most are still siloed by channel and have difficulty integrating data or understanding complex customer touchpoints. Less than a third can tie experiences to
- Author
- Natalia Traldi Bezerra
- Language
- EN