Can I read Radio: The Book, Fourth Edition on EtoBox?

Radio: The Book, Fourth Edition by Steve Warren, 1945- is a nonfiction available to read on EtoBox.

What is Radio: The Book, Fourth Edition about?

As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this "cheat-sheet" for the radio programmer includes practical advice regarding:?·Radio as a career--from tips on getting started to job negotiations?·Programming--talk radio and music, from format science to picking the hits?·Relationships with listeners--everything from staying in touch with your audience to public image?·Branding, marketing, and advertising the radio station?·Research--music tests, audience analysis, ratings, and more?·Practical information about management policies?·Radio realities--information on rules and regulationsThis latest edition has been updated to include: ?·Important updates on an ever-evolving field?·Essential forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules

Who reads Radio: The Book, Fourth Edition?

Author

Steve Warren, 1945-

Publisher

Elsevier/Focal Press

Published

2004

Language

EN

ISBN

9781136035142

Category

nonfiction

Subjects

Language Learning, Business, Literary Fiction