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Can I read The PSE model: entry into emerging markets on EtoBox?
The PSE model: entry into emerging markets by Anders Pehrsson is a Business, Management and Accounting article available to read on EtoBox.
What is The PSE model: entry into emerging markets about?
## Abstract This article presents a new international market entry model—the PSE model. The model comprises three interrelated components that reflect premises external and internal to the firm: __perceived barriers to entry__ (P), __strategy competence__ (S) and __entry strategy__ (E). Propositions about the nature of the linkages between the model components are examined. The model and its linkages are illustrated using Ericsson's entry into the emerging market of mobile telephony systems in the United States. The application of the model enhances our understanding of entry into international emerging markets. Practical suggestions in the application of the model are presented. Copyright © 2002 John Wiley & Sons, Ltd.
Who reads The PSE model: entry into emerging markets?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Anders Pehrsson
- Publisher
- John Wiley and Sons; Wiley (John Wiley & Sons); John Wiley and Sons Ltd; Wiley (ISSN 1086-1718)
- Published
- 2002
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)