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What is Fragrance Sector about?

The Indian fragrance market is highly competitive, with a mix of mass and premium brands, and is experiencing significant growth driven by a shift towards daily use and online sales. Key success factors include brand differentiation, effective storytelling, and capital discipline, while the market is characterized by high margins and increasing consumer engagement through digital platforms. Despite limited exits in the sector, emerging startups are leveraging unique positioning and community-driven strategi

Author

ishitabindra1821

Language

EN