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Brand Value and Marketing Strategies by AfroditaBlasius is a document available to read on EtoBox.

What is Brand Value and Marketing Strategies about?

The document discusses the value of brands for both consumers and companies. It states that a brand is an asset with measurable financial value that should be maximized. For consumers, brands provide value through message interpretation, purchase trust, and emotional attachment. For companies, brands provide value through price premiums, customer retention, lower vulnerability in crises, barriers to competition, and more efficient marketing programs. The document also discusses methods of brand valuation an

Author

AfroditaBlasius

Language

EN