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Somersby Sales Boost with Tokinomo Robot by Ariel Avrahami is a document available to read on EtoBox.
What is Somersby Sales Boost with Tokinomo Robot about?
Somersby, a Carlsberg brand of drinks, used the shelf advertising robot Tokinomo in one Tesco store for 14 days to promote their products. This resulted in a 75% sales lift for the advertised Somersby products compared to the previous two weeks, without any price reductions. Tokinomo provided an engaging shopping experience for customers and was able to successfully increase sales and brand awareness for Somersby in the single store trial at Tesco.
- Author
- Ariel Avrahami
- Language
- EN