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Social Media Marketing All-in-One For Dummies (For Dummies (Computers)) by Ng, Deborah;Zimmerman, Jan is a nonfiction available to read on EtoBox.

What is Social Media Marketing All-in-One For Dummies (For Dummies (Computers)) about?

Introduction 1About This Book 2Foolish Assumptions 2Icons Used in This Book 3Beyond the Book 4Where to Go from Here 4Book 1: The Social Media Mix 5Chapter 1: Making the Business Case for Social Media 7Making Your Social Debut 8Defining Social Media Marketing 9Understanding the Benefits of Social Media 13Understanding the Cons of Social Media 19Integrating Social Media into Your Overall Marketing Effort 20Developing a Strategic Social Media Marketing Plan 22Chapter 2: Tallying the Bottom Line 33Preparing to Calculate Return on Investment 34Accounting for Customers Acquired Online 35Establishing Key Performance Indicators for Sales 39Tracking Leads 43Understanding Other Common Business Metrics 44Determining Return on Investment 45Chapter 3: Plotting Your Social Media Marketing Strategy 53Locating Your Target Market Online 54Segmenting Your B2C Market 54Researching B2B Markets 64Conducting Other Types of Market Research Online 65Setting Up Your Social Media Marketing Plan 67Chapter 4: Managing Your Cybersocial Campaign 77Managing Your Social Media Schedule 78Building Your Social Media Marketing Dream Team 85Creating a Social Media Marketing Policy 87Staying on the Right Side of the La

Who reads Social Media Marketing All-in-One For Dummies (For Dummies (Computers))?

Author

Ng, Deborah;Zimmerman, Jan

Publisher

John Wiley & Sons, Incorporated

Published

2017

Language

EN

ISBN

9781119330394

Category

nonfiction

Subjects

Computer Science, Education, Marketing

Updated

2026-03-24