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Crisis Management in Social Media Campaign by AKSHAY BHONDE is a document available to read on EtoBox.
What is Crisis Management in Social Media Campaign about?
The document summarizes a case study involving a Twitter campaign by Canadian Jet airline that backfired due to past mistakes. Charlene Thompson must decide whether to cancel the campaign or not. The options are to immediately declare a winner and end the contest, cancel the contest without a winner, or use positive tweets in media to improve their image. Declaring a winner is recommended to end negative criticism, create a positive image, and not hurt genuine customers.
- Author
- AKSHAY BHONDE
- Language
- EN