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What is Investment Behavior of West Bengal Investors about?

This document summarizes a study on the investment behavior of individual investors in the stock market in West Bengal, India. The study examines the impact of three factors - demographic factors, awareness, and perceived risk attitude - on investment behavior. Survey data was collected from 400 individual investors. The results found that awareness levels were moderate, with greater financial than social awareness. Perceived risk attitude was more influenced by emotion than cognition. Demographic factors,

Author

Meiraba Khaba

Language

EN