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What is Social Media Use and Technology Ease about?

This document summarizes research into the perceived ease of use and usefulness of social media by university students in the U.S. A survey of business students at a regional university examined their views on the technological complexity of social networking sites like Facebook and MySpace, as well as their perceived usefulness and actual use. The research found that students who were more autonomous perceived social networking platforms as more difficult to use. Higher perceived ease of use led to higher

Author

James Ligas

Language

EN