About this document
Impulsive Buying Behaviour - Big Bazaar by naveen is a document available to read on EtoBox.
The document discusses impulse buying behavior and provides a literature review on the topic. It defines impulse buying and discusses factors that influence impulse buying such as external stimuli, store environment, personal traits, product characteristics, and demographics. A conceptual framework is presented that draws from theories like the theory of planned behavior and reasoned action. The paper aims to provide an understanding of impulse buying behavior.
- Author
- naveen
- Language
- EN