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What is Customer Journey in Food Ordering Apps about?

This article investigates the influence of information on the customer journey in mobile food ordering applications (MFOAs), focusing on how available information affects pre-purchase intentions and how personalized information enhances post-purchase satisfaction. The study employs a mixed-methods approach, revealing that both firm-generated information and online customer reviews positively impact user behavior, while various web personalization strategies improve customer satisfaction. This research fills

Author

Truong Pham

Language

EN