About this document
Customer Journey in Food Ordering Apps by Truong Pham is a document available to read on EtoBox.
This article investigates the influence of information on the customer journey in mobile food ordering applications (MFOAs), focusing on how available information affects pre-purchase intentions and how personalized information enhances post-purchase satisfaction. The study employs a mixed-methods approach, revealing that both firm-generated information and online customer reviews positively impact user behavior, while various web personalization strategies improve customer satisfaction. This research fills
- Author
- Truong Pham
- Language
- EN