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Strategic Analysis and Action by Mary M. Crossan; Michael John Rouse; Joseph N. Fry; W. Glenn Rowe; Cara C. Maurer; J. Peter Killing is a business book available to read on EtoBox.

What is Strategic Analysis and Action about?

Cover Title Page Copyright Page Brief Contents Contents Preface Acknowledgments Chapter 1: A General Management Perspective The Job of the General Manager Assessing Performance Using the Performance Matrix Setting Direction: Vision, Mission, Values Guiding Philosophy Tangible Image Reasonable Expectations of a Vision Process Process Concerns A Final Vision Check From Vision, Mission, and Values to Strategy Strategic Analysis, Planning, and Business Plans Summary Notes Chapter 2: Strategy The Essentials of the Strategy Model The Role of Strategy Strategy in a Single Business Goals Goal Structures Describing Goal Structures Goals and Competitive Advantage Product Market Focus Describing Product Market Focus Product Market Focus and Competitive Advantage Value Proposition Describing Value Propositions The Value Proposition and Competitive Advantage Core Activities Describing Core Activities Core Activities and Competitive Advantage Putting the Strategy Components Together Other Strategy Perspectives Corporate Strategy Describing Corporate Strategy Corporate Strategy and Competitive Advantage Corporate Strategy and Corporate General Management Summary Notes Chapter 3: The Diamond-E Fra

Who reads Strategic Analysis and Action?

Author

Mary M. Crossan; Michael John Rouse; Joseph N. Fry; W. Glenn Rowe; Cara C. Maurer; J. Peter Killing

Publisher

Pearson Canada

Published

2015

Language

EN

ISBN

9780133370294

Category

business

Subjects

Management, Management & Leadership, Business

Rating

4.2 / 5 (17 ratings)

Updated

2026-03-14