About this document
Sense Making for Overwhelmed Buyers by Wimala Horwongsakul is a document available to read on EtoBox.
This document discusses how overwhelmed buyers are today due to an abundance of high-quality information from various sources during the purchase process. While access to more information makes it easier for buyers to avoid sellers, it also causes confusion and delays or abandons purchases. The document advocates for a "sense making" approach where sellers help buyers navigate, prioritize, and make sense of competing information to facilitate large, high-quality purchases with low regret. It notes customers
- Author
- Wimala Horwongsakul
- Language
- EN