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MBA 532 Marketing Communications Overview by Megha Omshree is a document available to read on EtoBox.

What is MBA 532 Marketing Communications Overview about?

This document outlines the topics to be covered in an MBA marketing communications strategy course. The course will discuss advertising and integrated brand promotion, including definitions of advertising, the advertising communication process, building brand loyalty and equity, and different types of advertising. It will also introduce the concepts of integrated marketing communications and integrated brand promotion. The instructor, Duane Weaver, will lead discussions on these topics from Chapter 1 of the

Author

Megha Omshree

Language

EN