Can I read Audiencemaking: How the Media Create the Audience (SAGE Series in Communication Research) on EtoBox?

Audiencemaking: How the Media Create the Audience (SAGE Series in Communication Research) by editors, James S. Ettema and D. Charles Whitney is a book available to read on EtoBox.

What is Audiencemaking: How the Media Create the Audience (SAGE Series in Communication Research) about?

The Money Arrow : An Introduction To Audiencemaking / James S. Ettema, D. Charles Whitney / Victim, Consumer, Or Commodity? Audience Models In Communication Policy / James G. Webster, Patricia F. Phalen -- Producing Children's Television Programs / Ellen A. Wartella -- Made-to-order And Standardized Audiences : Forms Of Reality In Audience Measurement / Peter V. Miller -- Power To The People (meter) : Audience Measurement Technology And Media Specialization / Beth E. Barnes, Lynne M. Thomson -- The Changing Infrastructure Of Public Opinion / Susan Herbst, James R. Beniger -- One-way Flows And The Economics Of Audiencemaking / Steven S. Wildman -- The Stock Market As Audience : The Impact Of Public Ownership On Newspapers / Paul M. Hirsch, Tracy A. Thompson -- The Role Of The Audience In The Production Of Culture : A Personal Research Retrospective / Muriel Goldsman Cantor -- Measured Markets And Unknown Audiences : Case Studies From The Production And Consumption Of Music / Richard A. Peterson -- The Audience At Home : The Early Recording Industry And The Marketing Of Musical Taste / Marsha Siefert -- The Vaudeville Circuit / Robert W. Snyder. Editors, James S. Ettema And D. Charle

Author

editors, James S. Ettema and D. Charles Whitney

Publisher

SAGE Publications, Incorporated

Published

1994

Language

EN

ISBN

9780803946255

Subjects

Sociology, Literary Fiction, Humanities