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About this Business, Management and Accounting article
Are organizational buyers rational? Using price heuristics in functional risk judgment by Saab, André Bueno; Botelho, Delane is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Saab, André Bueno; Botelho, Delane
- Publisher
- Elsevier Science; Elsevier ; Elsevier BV (ISSN 0019-8501)
- Published
- 2020
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)