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What is Brand Loyalty in Maruti Suzuki about?

This document summarizes a study on brand loyalty towards Maruti Suzuki cars in Coimbatore City, India. The study aims to analyze how loyal consumers are to the Maruti Suzuki brand and what the company is doing to improve loyalty. An abstract provides background on the competitive Indian automobile industry and Maruti Suzuki

Author

Vishal Chamariya

Language

EN