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From E-Commerce To M-Commerce - An Analysis of The Userã € ™ S Experience With Different Access Platforms by Umid Babayev is a document available to read on EtoBox.

What is From E-Commerce To M-Commerce - An Analysis of The Userã € ™ S Experience With Different Access Platforms about?

This study analyzes user experiences with different e-commerce access platforms, focusing on the growing importance of mobile commerce (m-commerce). It finds that the intention to continue using these platforms is influenced by perceived value, with significant differences in motivations between users of mobile apps and website browsers. The research provides insights for developers and researchers on how to cater to varying consumer needs across platforms.

Author

Umid Babayev

Language

EN