Can I read Viral Marketing on EtoBox?

Viral Marketing by Ngọc Trâm Trần Thị is a document available to read on EtoBox.

What is Viral Marketing about?

This study investigates the impact of viral marketing and brand awareness on purchasing decisions among Indonesian online shop customers. Using a quantitative approach with data collected from 720 respondents, the research finds that both viral marketing and brand awareness significantly influence purchasing decisions. The findings suggest that effective viral marketing can enhance brand awareness and ultimately drive consumer purchasing behavior.

Author

Ngọc Trâm Trần Thị

Language

EN