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ABSTRACT: In the twenty-first century, the adoption and usage of social networking sites (SNS) are a very vital aspect of life. Nevertheless, despite significant advancements in this sector, adoption, acceptance and use of SNS has not met its maximum potential. Different countries still face challenges in identifying factors influencing acceptance, adoption and usageof SNS. The primary objective of the study therefore was to examine the influence of personal gratification factors on use of Whats
- Author
- AJHSSR Journal
- Language
- EN