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Can I read Fashion brands : branding style from Armani to Zara on EtoBox?
Fashion brands : branding style from Armani to Zara by Mark Tungate, 1967- is a business book available to read on EtoBox.
What is Fashion brands : branding style from Armani to Zara about?
<p><P>Crammed with facts and fascinating case studies, "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. It examines how the use of advertising and the media has altered the world's fashion "sense" and looks at how store design influences what people buy.</p>
Who reads Fashion brands : branding style from Armani to Zara?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Mark Tungate, 1967-
- Publisher
- Kogan Page Publishers
- Published
- 2008
- Language
- EN
- ISBN
- 9780749453053
- Category
- business
- Subjects
- Crafts & Hobbies, Management, Business
- Rating
- 3.89 / 5 (148 ratings)
- Updated
- 2026-03-14
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