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Identifying Products to Meet Customer Needs by Ivy Gonzales is a document available to read on EtoBox.
What is Identifying Products to Meet Customer Needs about?
To identify customer needs, businesses should understand what customers want or believe they need from a product or service. Methods to identify customer needs include focus groups, social listening, customer needs analysis surveys, and means-end analysis. A means-end analysis examines why customers purchase products based on features, benefits, and personal values to determine the primary reasons for purchasing. Identifying customer needs is essential for creating products that meet market demands.
- Author
- Ivy Gonzales
- Language
- EN