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What is SWOT Analysis of O Boticário Franchise about?

The SWOT analysis of O Boticário highlights its strengths in brand tradition and product innovation, while identifying weaknesses in the absence of indirect sales. Opportunities include launching new product lines and store renovations, but threats arise from the need for constant innovation and competition from imported products. The company is adapting by developing external sales strategies to compete with rivals like Natura and Avon.

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