Can I read The Age of Addiction ; How Bad Habits Became Big Business on EtoBox?

The Age of Addiction ; How Bad Habits Became Big Business by David T. Courtwright is a nonfiction available to read on EtoBox.

What is The Age of Addiction ; How Bad Habits Became Big Business about?

From a leading expert on addiction, a provocative, singularly authoritative history of how sophisticated global businesses have targeted the human brain's reward centers, driving us to addictions ranging from oxycodone to Big Macs to Assassin's Creed to Snapchat-with alarming social consequences. We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits. The Age of Addiction chronicles the triumph of "limbic capitalism," the growing network of competitive businesses targeting the brain pathways responsible for feeling, motivation, and long-term memory. We see its success in Steve Wynn's groundbreaking casinos and Purdue Pharma's pain pills, in McDonald's engineered burgers and Tencent video games from China. All capitalize on the ancient quest to discover, cultivate, and refine new and habituating

Who reads The Age of Addiction ; How Bad Habits Became Big Business?

Author

David T. Courtwright

Publisher

Belknap Press: An Imprint of Harvard University Press; The Belknap Press of Harvard University Press

Published

2019

Language

EN

ISBN

9780674239258

Category

nonfiction

Subjects

Psychology, Business, History