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What is LTO and CSR in SMEs: Strategy Insights about?

This study investigates the relationship between long-term orientation (LTO) and corporate social responsibility (CSR) in small and medium-sized enterprises (SMEs), highlighting that LTO is essential for CSR development and influences strategy formation. The research, based on a survey of 282 SME managers in the UK, finds that deliberate strategy formation positively correlates with CSR engagement. The findings contribute to understanding how LTO and strategy formation modes collectively shape CSR practices

Author

arash134

Language

EN