About this document
Chinsu Product Market Analysis by Chi Nguyễn is a document available to read on EtoBox.
Chinsu Vietnam is a brand of the Masan Group that produces soy sauce and chili sauce. It is one of the most valuable brands in Vietnam. Chinsu segments the market into 6 groups based on age and life stage. Group 3, ages 29-39, accounts for the largest share of the population at 21.25% and they are increasingly health-conscious. Therefore, Group 3 should be Chinsu
- Author
- Chi Nguyễn
- Language
- EN