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Retail Strategies: Gateway vs. Apple by Kartik is a document available to read on EtoBox.

What is Retail Strategies: Gateway vs. Apple about?

Gateway initially chose not to carry finished goods inventory in its retail stores to allow for custom configurations and manufacturing to order. This strategy failed and Gateway closed its retail stores. In contrast, Apple chose to carry inventory in its stores to provide an immediate customer experience and grew its retail sales to $10 billion by 2010. Product variety, delivery times, and customer experience affected whether companies succeeded with a retail strategy and inventory levels.

Author

Kartik

Language

EN