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Market Basket Analysis at SuperMart by vmdamini is a document available to read on EtoBox.

What is Market Basket Analysis at SuperMart about?

The document discusses the purpose of market basket analysis at SuperMart, which aims to understand customer purchasing behavior and improve marketing strategies. SuperMart utilized the Apriori algorithm to identify frequent itemsets and set a minimum support threshold of 5% to focus on meaningful patterns. Additionally, it outlines how SuperMart can leverage association rules and implement strategies such as rearranging store layouts and enhancing online recommendations to boost sales.

Author

vmdamini

Language

EN