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Consumer Behavior Insights on Pepsodent by sayed Iqbal Ahmed is a document available to read on EtoBox.

What is Consumer Behavior Insights on Pepsodent about?

This document contains a report submitted by a group of students to their professor on consumer behavior related to Pepsodent charcoal white toothpaste. It analyzes the toothpaste using five theories of consumer behavior: goal selection, substitute goals, dogmatism, need for cognition, and halo effect. A survey was conducted and the responses indicate that consumers have both approach and avoidance goals for the product. They also look for substitute qualities if their main goals cannot be met. The report f

Author

sayed Iqbal Ahmed

Language

EN