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About this Social Sciences article
A Formative Approach to Strategic Message Targeting Through Soap Operas: Using Selective Processing Theories by Dutta-Bergman, Mohan J. is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Dutta-Bergman, Mohan J.
- Publisher
- Lawrence Erlbaum Associates, Inc.; Informa UK (Taylor & Francis); Lawrence Erlbaum Associates Inc.; Informa UK Limited (ISSN 1041-0236)
- Published
- 2006
- Language
- EN
- Field
- Social Sciences