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Understanding Consumer Buying Behavior by Ally Morvillo is a document available to read on EtoBox.

What is Understanding Consumer Buying Behavior about?

The document discusses consumer behavior and the strategic marketing techniques that influence purchasing decisions, emphasizing the importance of emotional responses over rationality. It highlights the role of sensory experiences and the design of retail environments in driving impulse buying. Additionally, it critiques traditional consumer research methods, suggesting that emotions significantly impact decision-making processes.

Author

Ally Morvillo

Language

EN