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This document contains the responses of a student named Karan Raj to questions in a survey with 8 variables. It reports the results of a principal component analysis, including the eigenvalues, variance explained, scree plot showing factors to extract, KMO measure of sampling adequacy, total variance explained, rotated component matrix, and a perceptual map showing loadings of variables on two factors. The analysis identified two key factors related to being a homebody (V5) and not buying billboard-advertis

Author

AYUSH RAVI

Language

EN