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Highland Coffee: Culture and Consumer Insights by Phan Bao Nhi (K17 QN) is a document available to read on EtoBox.
What is Highland Coffee: Culture and Consumer Insights about?
Highland coffee has developed a sub-culture in Vietnam including farmers, roasters, and consumers who enjoy the coffee. The culture surrounding highland coffee is influenced by the history and traditions of the regions it is grown in. Highlands Coffee aims to preserve Vietnamese culture and pride in each cup by using high quality local ingredients and unique brewing methods. The brand strives to appeal to masses with traditional values blended with modern Vietnamese lifestyle.
- Author
- Phan Bao Nhi (K17 QN)
- Language
- EN