Can I read (Chiang Et Al., 2025) - IV (IQ, SYMQ) on EtoBox?

(Chiang Et Al., 2025) - IV (IQ, SYMQ) by chugi0401 is a document available to read on EtoBox.

What is (Chiang Et Al., 2025) - IV (IQ, SYMQ) about?

This research article examines the impact of chatbot experiences on customer satisfaction in Thailand, focusing on the roles of information quality, system quality, and emotional experiences. The study finds that these factors positively influence customer satisfaction and emphasizes the importance of trust in chatbots. The authors suggest that online businesses should tailor chatbot communication strategies to demographic preferences and explore additional influences on chatbot usage in future research.

Author

chugi0401

Language

EN