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FMCG Sector Growth in Africa by Anunobi Jane is a document available to read on EtoBox.
What is FMCG Sector Growth in Africa about?
The fast-moving consumer goods (FMCG) sector is one of the industries African nations are looking to in order to boost their economies as extractive sectors suffer from unpredictable global commodity prices. FMCG products include food/drink, personal care items, and household goods that are inexpensive and sell quickly. Key drivers of growth in the African FMCG sector are the large and growing population size, increasing purchasing power, and population density/urbanization that is creating clustered consum
- Author
- Anunobi Jane
- Language
- EN