Can I read Consumer Behavior And Marketing Action Fourth Edition on EtoBox?

Consumer Behavior And Marketing Action Fourth Edition by HENRY ASSAEL is a book available to read on EtoBox.

What is Consumer Behavior And Marketing Action Fourth Edition about?

This text ties together a conceptual foundation of consumer behaviour with an applications orientation. It is intended for undergraduate-level courses in consumer behaviour and also as an introductory course at MBA level.

Author

HENRY ASSAEL

Publisher

PWS-KENT PUBLISHING COMPANY

Published

1992

Language

EN

ISBN

9780534983499

Subjects

Management, Business, Marketing

Rating

3 / 5 (4 ratings)

Updated

2026-03-24