Can I read Marktforschung: Grundlagen und praktische Anwendungen (de Gruyter Studium) on EtoBox?

Marktforschung: Grundlagen und praktische Anwendungen (de Gruyter Studium) by Jörg Koch, Florian Riedmüller, Peter Gebhardt is a nonfiction available to read on EtoBox.

What is Marktforschung: Grundlagen und praktische Anwendungen (de Gruyter Studium) about?

This textbook imparts the essential terms and methods of market research in a compact form. It is divided into three parts: methodological foundations, fields of application, and analysis and documentation of market research results. The completely revised new edition includes a new chapter on "price research" and addresses the significance of digitalization and automation in market research. Vermittlung der Begriffe, Grundlagen und Methoden der Marktforschung Darstellung anwendungsorientierter Beispiele

Who reads Marktforschung: Grundlagen und praktische Anwendungen (de Gruyter Studium)?

Author

Jörg Koch, Florian Riedmüller, Peter Gebhardt

Publisher

De Gruyter De Gruyter Oldenbourg

Published

2021

Language

DE

ISBN

9783110672930

Category

nonfiction

Subjects

Marketing, Management, Business