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Trap-Ease: The Innovative Mousetrap by Rishaana Sarangan is a document available to read on EtoBox.
What is Trap-Ease: The Innovative Mousetrap about?
The case study describes Trap-Ease America, a company that introduced an innovative reusable mouse trap. While the trap was well-received and won awards, sales did not meet projections of 5 million units in the first year, with only several hundred thousand units sold. The high-quality trap was more expensive than traditional traps. The company needs to evaluate how to effectively market and distribute the product to different target audiences in order to cover costs and make a profit.
- Author
- Rishaana Sarangan
- Language
- EN