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What is Factors Influencing Impulse Buying about?
External factors like store environment, sales promotions, employee behavior, and store type can influence consumer impulse buying. Internal factors include shopping enjoyment, hedonic motives, fashion involvement, impulse buying tendencies, mood, materialism, and self-discrepancy. Demographic factors like age and gender also play a role, with some research finding younger consumers and women are more impulsive buyers. The document provides details on these various influencing factors and cites supporting l
- Author
- Mayyada Qazee
- Language
- EN