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What is Understanding the Bandwagon Effect about?
The bandwagon effect is a cognitive bias where people do something popular because many others are doing it. The term originates from the 1848 U.S. presidential election, where supporters said opponents would "jump on the bandwagon" of the winning candidate. Whether the bandwagon effect is positive or negative depends on whether the behavior being adopted is beneficial or harmful. It is commonly seen in consumer purchases and investments.
- Author
- uhqiesya
- Language
- EN