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What is Improving Iced Coffee Quality at Kovfee about?
This study aims to identify the attributes of iced coffee milk products that are considered important by consumers at Kovfee coffee shop in Bali using the Quality Function Deployment (QFD) method. The study distributed questionnaires to 91 respondents to measure consumer interest and satisfaction regarding 7 product attributes: aroma, taste, aftertaste, thickness, color, packaging, and price. The results showed that taste had the highest interest rating while aftertaste had the lowest satisfaction rating, i
- Author
- St Alung
- Language
- EN