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What is Bancassurance about?

This document summarizes a literature review on the contribution of bancassurance to the financial performance of banks. It begins by defining bancassurance as insurance products being sold through bank distribution networks. The literature review is divided into four sections: the evolution of bancassurance, studies on its global implementation, the Indian context, and its contribution to bank financial performance. Several studies found that bancassurance can boost bank revenues but has seen mixed results

Author

Salman MSD

Language

EN