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Perfetti Van Melle India enters the salty snacks business by launching "STOP NOT", becoming the first subsidiary in the Perfetti Van Melle group to diversify beyond confectionery. STOP NOT includes both non-fried and fried snacks in multiple flavors, and is launched in Punjab and Andhra Pradesh. The managing director says they will leverage their marketing and distribution strengths to delight consumers in snacks, as they have in confectionery.

Author

Abhinav Anand

Language

EN