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What is Consumer Behavior in Denpasar Markets about?

This study investigates the factors influencing consumer shopping behavior in traditional and modern markets in Denpasar City, focusing on price, income, product quality, and location. Using structured interviews and multiple linear regression analysis with a sample of 100 household consumers, the results indicate that these factors significantly affect consumer behavior in both market types. The findings highlight a shift in consumer preferences towards modern markets due to their advantages over tradition

Author

AJHSSR Journal

Language

EN