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What is Consumer Behavior Assignment Guide about?

This document outlines an academic assignment for a Consumer Behaviour course. Students must [1] select a consumer product or service brand to analyze, [2] research background information on the brand from various sources, and [3] analyze the brand and its strategies using consumer behaviour concepts and theories related to internal influences, external influences, and consumer decision making. Students should show supporting materials and submit a 12-15 page formal report analyzing the brand through the le

Author

bhavana kewlani

Language

EN