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What is ZARA about?

This document compares the business models of M&S and ZARA in the textile industry. ZARA has adopted a "lean" model with short lead times of around 1 week by closely integrating design, production and distribution. It quickly copies fashion trends and has limited product varieties. In contrast, M&S has a traditional model with longer lead times of around 12 months and struggles with issues like inventory control, pricing and legal issues. The document analyzes how ZARA

Author

abc718

Language

EN