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What is Cartoon Images Influence on Buying Behavior about?

This study investigates the influence of cartoon images on the buying behavior of children and their parents regarding Cheetos and Kinder Joy in Muscat, Oman. It aims to identify how these images affect purchasing decisions and to explore creative strategies for product development. The research employs a mixed-method approach, utilizing questionnaires and interviews with parents of children aged 4-10 years.

Author

dibyadarshanpadhiari

Language

EN