Opening book details…
About this Business, Management and Accounting article
Methodological Guidelines for Advertising Research by John R. Rossiter; Larry Percy is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- John R. Rossiter; Larry Percy
- Publisher
- Informa UK Limited
- Published
- 2017
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)